Our Story

Grayscale is the first and only blog dedicated to the style of the Calgary Stampede. Created by Eliza and Kaela Gray of TAG Advertising. 

As fashion conscious individuals, born and raised in Calgary, we saw a gap in the “blogosphere” for social media dedicated to the 10 biggest days of the year in Calgary fashion, the Stampede. Therefore, we decided to create a blog showcasing the Stampede street style of real Calgarians. Our hope is that through our blog,  we can provide Calgarians and tourists with inspiration for what to wear to the Stampede that is stylish while remaining connected to the Stampede’s heritage and western roots.


For the chance to be featured on our blog, submit a photo of yourself in your best Calgary Stampede outfit on Instagram using the hashtag #tagyoureit.